Increasingly, businesses are finding innovative ways to share their values through creative brand activations to support our work.
When you align your brand with The Drinks Trust, you’re demonstrating your commitment to the people of the drinks hospitality industry – all whilst raising awareness for our charity, connecting us with more colleagues in need, and bringing in crucial funding that allows us to deliver our services.
How are brands crafting campaigns to support The Drinks Trust? Here are some standout examples…
Trust Water
Trust Water has been launched specifically to help support those working in the drinks industry, with 100% of net profits from every bottle sold being donated to The Drinks Trust.
Sipsmith Charity Cocktail E-Guide
Sipsmith Gin created an e-guide featuring 10 cocktail recipes from some of the world’s best bartenders. The guide was available to buy for £5, with all proceeds going to The Drinks Trust.
Tonic Magazine
TONIC is a biannual drink and travel magazine bringing you the culture of and the history behind drinks from around the world. TONIC will donate £2 from every subscription sold to The Drinks Trust.
Wines of Germany
Wines of Germany released 31 NFTs to celebrate the 31 days of German Riesling! All proceeds from the sale of this limited edition NFT were donated to The Drinks Trust
Beefeater Teams Up with Tesco
Beefeater created a coupon offering Tesco customers a £2.50 discount on their next bottle of Beefeater, with £1 from each purchase donated to The Drinks Trust.
BRANDED CAUSE ACTIVATION WITH Brockmans Gin and FUNKIN COCKTAIL
We interviewed Annie Ingram, Brand Manager at Brockmans Gin, and Maria Joensson, Consumer Experience Manager from Funkin Cocktails a couple weeks ago. They explained why their companies are Business Partners of The Drinks Trust and why the companies choose to include the charity's logo on their products.
GET IN TOUCH TO DISCUSS
70% of consumers want to know how their brands of choice are supporting social and environmental issues. Through a meaningful cause-based campaign, you can let your audience know where your business stands.
To discuss how we can work together, get in touch with our Fundraising Team.
