Taking place at Olympia London on 20th – 22nd May 2024, this progressive fair will be rich with inspirational content, feature outstanding wines to taste from around the world and will have an abundance of networking opportunities.

The Fair will showcase products from over 400 top exhibitors situated in different zones including Esoterica which features exclusive wines showcased by an incredible selection of the UK’s finest specialist importers, Wines Unearthed which features wines that have never been imported into the UK before, Drinks Britannia which has the very best of home-grown drinks and the Mindful Drinking Experience which following the popularity of low and no drinking is a must attend area for every bar, restaurant or store to make sure you are not being left behind!

In 2023 the Fair welcomed top industry buyers from Waitrose, Sainsbury’s, Vagabond Wines, The Wine Society, Marks and Spencer’s, Jeroboams, Tesco, Gordon Ramsey Group, The Ritz Hotel, Ocado, D&D London and many more.

Plus, this year we have a wealth of new features and content to ensure we are continuing to provide an unmissable event for all drinks trade professionals.