Increasingly, businesses are finding innovative ways to share their values through creative brand activations to support our work.
When you align your brand with The Drinks Trust, you’re demonstrating your commitment to the people of the drinks hospitality industry – all whilst raising awareness for our charity, connecting us with more colleagues in need, and bringing in crucial funding that allows us to deliver our services.
How are brands crafting campaigns to support The Drinks Trust? Here are some standout examples...
Cask Trade x The Drinks Trust Speyside 2015 Birthday Bottle
To commemorate its 5th anniversary, Cask Trade hopes to raise £10,000 for The Drinks Trust by selling a limited edition bottling of Speyside 2015.
Lager Day Saints
Sheep is Wolf's Clothing Brewery is donating 10p from every can of Lager Day Saints sold to The Drinks Trust.
Sipsmith Charity Cocktail E-Guide
Sipsmith Gin created an e-guide featuring 10 cocktail recipes from some of the world’s best bartenders. The guide was available to buy for £5, with all proceeds going to The Drinks Trust.
Trust Water
Trust Water has been launched specifically to help support those working in the drinks industry, with 100% of net profits from every bottle sold being donated to The Drinks Trust.
Beefeater Teams Up with Tesco
Beefeater created a coupon offering Tesco customers a £2.50 discount on their next bottle of Beefeater, with £1 from each purchase donated to The Drinks Trust.
BRANDED CAUSE ACTIVATION WITH Brockmans Gin and FUNKIN COCKTAIL
We interviewed Annie Ingram, Brand Manager at Brockmans Gin, and Maria Joensson, Consumer Experience Manager from Funkin Cocktails a couple weeks ago. They explained why their companies are Business Partners of The Drinks Trust and why the companies choose to include the charity's logo on their products.
GET IN TOUCH TO DISCUSS
70% of consumers want to know how their brands of choice are supporting social and environmental issues. Through a meaningful cause-based campaign, you can let your audience know where your business stands.
To discuss how we can work together, please get in touch with our Fundraising Team by filling the form below
